Shopping for options: How retail spaces use TransitScreen to make lives easier

We talk a lot about how TransitScreen can increase your apartment’s property value, how it can make it easier to lease a commercial building, and how it can improve the employee commute experience. I know what you might be thinking — “What about my retail space?”

Large retail spaces have a reputation for huge parking lots filled with cars, but how often is that really the case? A 2011 study of retailers showed that they often believed up to 60 percent of shoppers arrived by car — when the actual number was closer to 25-30 percent. Shoppers who walk or take transit are also likely to spend more money over the long term.

“I don’t own a car, because, counter-intuitively, having a car is limiting,” said Kip Dunlap, mobility concierge at Atlanta’s Colony Square. “In my role, my most effective selling point in encouraging people to make a switch from single-occupancy vehicle commuting to trying alternative transportation is flexibility.”

TransitScreen behind the mobility concierge desk at Colony Square Mall in Atlanta, Georgia
The TransitScreen at Colony Square’s mobility concierge desk, one of many spread throughout the retail area.

Located in Midtown Atlanta, Georgia, Colony Square is a mixed-use development including offices, a hotel, condos, and a retail space. Atlanta, a traditionally car-based city due largely in part to its low density, is making moves to become more transit-friendly. MARTA, the region’s transit agency, is working on transit-oriented development projects around their stations. Just a 5-minute walk from Arts Center Station, Colony Square is leading the charge.

“My favorite thing about TransitScreen, and something that I notice guests realizing when they interact with ours, is the dawning notion that there are so many options available,” said Dunlap. “Distance, cost, time, things I have to carry, and weather are all parts of the equation. TransitScreen lays out all those options and gives essential details on which ones are most convenient right at that moment.”

Particularly in the Midtown region, where mass transit is more available and frequent and Relay bikeshare continues to expand, TransitScreen can be used to make shoppers’ lives easier. This enhanced experience can make them more likely to return, rather than associating shopping with a parking-induced headache.

In Brooklyn, New York, City Point is embracing a similar focus on community and a high-end experience.

man looks at City Point kiosk screen in Brooklyn
The TransitScreen at City Point Brooklyn, located along the retail corridor at Flatbush and Fulton in New York.

“Located in the heart of Brooklyn, City Point is a destination that thrives from creating a community unlike any other,” said Paul Travis, co-developer. “The development sits atop a true transit hub, DeKalb Avenue station, which has the B, Q, and R lines. By partnering with TransitScreen, our visitors are provided real-time mass transit and Uber updates, which in turn affords them a worry-free experience any time they visit City Point.”

Like Colony Square, City Point, is a mix of retail, residential, and office space. In an area where most people — particularly the millennials who love Trader Joe’s and Target — don’t own cars, the focus is on making it even easier to use the transit they already take.

No matter where your retail space is located, TransitScreen can help make it easier for shoppers to get there and back, increasing business and (excuse the pun) driving profits up.